Solution
Omnichannel Marketing
Coordinate paid, owned and earned channels against one audience definition and one measurement framework.
Overview
Building omnichannel marketing that lasts
Coordinate paid, owned and earned channels against one audience definition and one measurement framework. That definition matters, because omnichannel marketing is a capability an organization builds, not a product it buys — the license is necessary but nowhere near sufficient.
The organizations that get omnichannel marketing right share a pattern: they treat identity, consent and data quality as the foundation rather than an afterthought, they connect the platforms below into one governed system instead of running them as silos, and they put named owners on the capability so quality survives team changes. The outcomes listed on this page follow from that discipline far more than from any individual product feature.
DWAO builds omnichannel marketing programs end to end — architecture, product implementation, the integration work between platforms, and the enablement that makes the capability stick. Because we implement every product in the stack below, one accountable team covers the whole system rather than handing problems across vendor boundaries.
A typical program starts with a short assessment of your current estate and data readiness, ships a first production use case within a quarter to prove value, then extends capability in measured phases. Each phase is justified by outcomes — one audience definition across channels first — with the measurement built into the platform so the program reports its own return rather than claiming it.
Outcomes
What this solution delivers
- One audience definition across channels
- Reduced message conflict and over-contact
- Unified cross-channel reporting
How we deliver it
Products plus the work between them
No single product delivers omnichannel marketing on its own — the value lives in how the platforms below are connected, governed and adopted. Our engagements cover the products and the connective work: identity, consent, integration and enablement.
The stack
Adobe products behind omnichannel marketing
Omnichannel Marketing — frequently asked questions
What is omnichannel marketing in practice?
Coordinate paid, owned and earned channels against one audience definition and one measurement framework. It is delivered by combining the right Adobe products with the integration, governance and enablement work between them.
Do we need all 3 products to get started?
No. Most programs start with one or two platforms against the highest-value use case, prove the return, and extend from there. The architecture is designed for the full capability from day one so later phases build on the same foundations instead of reworking them.
How long does a omnichannel marketing program take?
A first production use case typically ships within a quarter. The full capability is usually a twelve-to-eighteen-month roadmap delivered in phases — each phase justified by measurable outcomes, not by the roadmap's own momentum.
How do we measure the return on omnichannel marketing?
Against outcomes agreed before implementation starts: one audience definition across channels is typically the headline, with supporting operational metrics per phase. We build the measurement into the platform itself so the program reports its own value.
Can you work with platforms we already own?
Yes. Most engagements start from an existing estate — some Adobe, some not. An assessment maps what you have against the target capability and produces a roadmap that reuses everything that deserves reusing.
Related
Adjacent solutions
Customer Analytics
Bring behavioral, transactional and offline data into one governed measurement layer analysts can explore without engineering support..
Personalization
Deliver relevant experiences per visitor using audience data, decisioning rules and machine learning models rather than blanket content..
Marketing Automation
Automate lifecycle communications across channels with governed data, consent enforcement and clear attribution back to pipeline..
Scope a omnichannel marketing program
Tell us where you are and what you're trying to achieve. A certified consultant from DWAO will come back with a practical next step — not a sales pitch.
- Adobe Gold Partner with certified specialists
- Response within one business day
- Delivery teams across five countries
Thank you — we've got it.
An Adobe-certified consultant will reply within one business day.