Client work, with the numbers attached

Professional Services · AEM, AEM Edge Delivery Services

ZS Associates: From Sitecore to AEM to Edge Delivery

ZS Associates’ corporate website had to replatform twice without ever missing a beat: first off Sitecore onto AEM, then onto AEM Edge Delivery as the performance bar moved again.

Home Appliances · Adobe Target, Adobe Analytics

Whirlpool: 463% Conversion Lift by Targeting High-Intent Shoppers

Whirlpool had invested in Adobe Experience Cloud but adoption was shallow — the platform was collecting data, not changing outcomes. The brand needed a working optimization practice, fast.

Manufacturing · Adobe Experience Manager, Adobe Analytics

UltraTech Cement: 50% Faster Publishing on a Modernized AEM

UltraTech’s AEM platform had aged into a bottleneck — slow pages, slow publishing, and a digital experience trailing the brand’s market position.

Ecommerce · Adobe Target, Adobe Analytics

Titan: 32% More Orders by Ranking Products on Merit

Titan’s product landing pages ordered items more or less arbitrarily — which meant the products shoppers actually wanted were often buried below ones they didn’t.

B2B SaaS · Adobe Marketo Engage

Tech Mahindra: B2B Lead Lifecycle on Marketo Engage

A global IT services firm needed end-to-end lead management — marketing and sales working one lifecycle, with attribution that survives an enterprise sales cycle.

D2C · Adobe Real-Time CDP

Tata Consumer: +72% Ad CTR with Real-Time CDP Audiences

Tata Consumer’s paid media targeted broad demographics while its own first-party data sat unused — the audiences that convert were sitting in unconnected systems.

D2C · Adobe Analytics, Adobe Target

Tata Consumer: +89% Cart Additions from Behavioral Personalization

Tata Consumer’s D2C storefront showed every visitor the same shelf — ignoring what their behavior said they wanted to buy.

Ecommerce · Conversion Rate Optimization

Tata CLiQ Fashion: 4.5x Product Views Through Real-Time CRO

Tata CLiQ Fashion’s pages carried the traffic of a major fashion destination but converted like a catalog — the experience wasn’t responding to what shoppers did.

BFSI · Adobe Campaign

Tata AIA: 4x Lead Growth with Adobe Campaign

Tata AIA needed omnichannel customer communication at insurance scale — coordinated across email, SMS, WhatsApp, web push and the call center, not fired channel by channel.

Luxury · Marketing Automation

Tanishq: 70% WhatsApp Read Rates on Personalized Journeys

Jewelry customers browse for months before a purchase — Tanishq needed engagement that honored that consideration arc instead of blasting through it.

Airlines · Marketing Automation

SpiceJet: 32% Ancillary Conversion Lift via Personalization

Airline margins live in ancillaries — seats, meals, baggage — and SpiceJet’s communication wasn’t personalized enough to sell them.

BFSI · Adobe Analytics, Adobe Target

Reliance Mutual Fund: 95%+ Data Accuracy and a 100x Testing Culture

Mid-rebuild of its digital platform, Reliance Mutual Fund couldn’t trust its own funnel data — the AJAX-heavy site defeated conventional tracking, and there was no optimization roadmap to guide the new build.

Pharma · Adobe Marketo Engage

Piramal Pharma: 121% Click-Through Growth with Marketo Engage

Piramal’s B2B pharma marketing needed lifecycle discipline — scoring, nurture and attribution — on a database that first had to be cleaned into usefulness.

Hospitality · Marketing Automation

OYO Vacation Homes: 32% More Bookings from Behavioral Campaigns

Vacation-rental bookings are researched in bursts and abandoned mid-flow — OYO’s lifecycle messaging wasn’t catching travelers at either moment.

Ecommerce · Adobe Analytics, Adobe Target

Mohey: Testing Delivery Confidence into the Buyer Journey

Bridal-wear purchases are deadline purchases — and Mohey’s product pages made shoppers do the delivery math themselves.

BFSI · Analytics Engineering, BigQuery

Max Life Insurance: 97% Analytics-to-CRM Data Accuracy with BigQuery

Max Life’s digital analytics and its CRM disagreed about the same customers — and reporting quotas made investigating the gap nearly impossible. Nobody could say which numbers to trust.

Ecommerce · Adobe Target

Manyavar: 6% More Orders from One Checkout Change

Mobile shoppers were abandoning Manyavar’s checkout at the final step — the moment of maximum doubt — without ever seeing the reassurances that would have kept them going.

D2C · Marketing Automation

Mamaearth: 24% Conversion Growth from Lifecycle Journeys

Mamaearth’s personal-care business runs on repeat purchase — but post-purchase, win-back and activation journeys simply didn’t exist.

Pharma · Adobe Marketo Engage

Lupin: 3x Contactable Base and 500+ Campaigns in 3 Months

Lupin needed structured B2B engagement with doctors and consultants across ten medical specialties — on channels physicians actually use.

Gaming · Lifecycle Automation

Ludo Supreme: 90% Better Push Delivery, 17% More Conversions

A real-money gaming platform lives or dies on re-engagement — and Ludo Supreme’s push notifications were reaching barely a quarter of Android players.

Real Estate · Marketing Automation, Adobe Audience Manager, Adobe Analytics

Lodha: 22% More Leads Converted to Opportunities

India’s largest real-estate developer was generating leads at scale but converting too few into sales opportunities — and campaign execution was too slow to follow up while interest was hot.

Retail · Analytics, Offline Attribution

Lenskart: Linking Half of All Store Purchases to Digital Journeys

Lenskart’s digital ads drove store purchases it couldn’t see — omnichannel revenue with online-only measurement.

BFSI · Adobe Campaign

Kotak Bank: 900+ Campaigns Migrated onto Adobe Campaign

Kotak Bank was moving its entire campaign operation off a legacy campaign platform — 900+ live campaigns had to land on Adobe Campaign without customer communication missing a day.

D2C · Marketing Automation

Kapiva: 24% Conversion Lift from Nine New Journeys

A wellness brand’s growth depends on repeat purchase — and Kapiva’s lifecycle had gaps exactly where retention is won.

Home Appliances · Adobe Analytics, Adobe Web SDK, Customer Journey Analytics

IFB: Future-Ready Analytics with Adobe Web SDK and CJA

IFB’s legacy analytics implementation was accumulating inconsistencies — the brand needed measurement it could trust and an architecture ready for cross-channel analysis.

Home Appliances · Adobe Target, Adobe Analytics

IFB: 12% Incremental Revenue from a Smarter Home Page

Most of IFB’s traffic landed on the home page — then wandered through listing pages and left. The shortest path to revenue was getting returning visitors back to the products they already cared about.

BFSI · Adobe Campaign, Adobe Analytics, Adobe Target

ICICI Securities: 10x Conversions from Automated Cross-Sell

ICICI Securities held a broad product shelf — broking, wealth, distribution — but cross-sell ran on manual campaigns that couldn’t match customers to the right next product.

BFSI · Adobe Target

ICICI Prudential Life: 3x Conversions After Moving to Adobe Target

ICICI Pru Life’s incumbent personalization platform had become the bottleneck: sluggish delivery, slow launches, and segmentation too coarse to be useful.

BFSI · AEM Edge Delivery Services, Adobe Analytics

ICICI Home Finance: Corporate Website Live on AEM Edge Delivery

A legacy platform with slow mobile loads and developer-dependent publishing was throttling ICICI Home Finance’s campaign velocity and SEO on its highest-intent journeys.

BFSI · Adobe Experience Manager

ICICI Direct: A Unified Digital Ecosystem on AEM

ICICI Direct needed one digital ecosystem serving very different audiences — retail investors, employees, partners and sales teams — in ten Indian languages, without fragmenting into disconnected sites.

BFSI · AI Search Optimization (AEO)

HDFC Bank Home Loans: 940+ Keywords in AI Search Overviews

Home-loan research is moving into AI answer engines — and HDFC Bank’s content wasn’t structured in a way those systems could read, quote or recommend.

BFSI · Adobe Experience Cloud

HDFC Bank: 2x Conversions from Unified Data Activation

HDFC Bank’s customer data sat in silos and campaign go-lives took weeks — personalization at banking scale needed both problems solved at once.

Banking · Adobe Analytics

HDFC Bank: Unified Digital Measurement with Adobe Analytics

India’s largest private-sector bank needed one trustworthy view of digital behavior across net banking, mobile app and public site — replacing fragmented reporting that no two teams agreed on.

BFSI · AEM Edge Delivery Services

Godrej Capital: NBFC Website Built on AEM Edge Delivery

Godrej Capital needed a conversion-led lending site that stayed fast while carrying EMI calculators, eligibility tools and dense campaign tagging — the exact features that usually make lending sites slow.

BFSI · Managed Services

Go Digit: Running Digital Operations for a High-Growth Insurer

Go Digit’s digital platforms are its storefront — quotes, policies and claims all happen online. Running that estate at insurance-grade reliability while shipping constant change is a full-time discipline, not a side job for the product team.

Automotive · Analytics, Offline Attribution

Ford India: Connecting Digital Campaigns to Showroom Visits

Ford India could see clicks but not consequences — no way to tell which digital campaigns actually produced test drives and showroom visits.

Ecommerce · Adobe Campaign

Ferns N Petals: 38% Conversion Lift from Lifecycle Automation

A gifting brand lives on occasions — and Ferns N Petals was reaching customers on a campaign calendar instead of their moments.

MarTech · AI Search Optimization (AEO)

DWAO: Ranking Our Own Brand in AI Search — 50+ Overview Appearances

We tell clients AI-search visibility is an engineerable channel. This is the case study where we proved it on ourselves.

QSR · Lifecycle Automation

Domino’s: 575% More Conversions from Drop-Off Recovery

Domino’s was acquiring users faster than it was keeping them: checkout drop-offs, weak new-user activation and infrequent repeat orders were leaking revenue at every lifecycle stage.

Media · AEM as a Cloud Service

Dish TV: Two Brands, One AEM Cloud Platform

Dish TV ran two consumer brands on separate stacks — duplicate effort, inconsistent experiences, and content deployments slow enough to blunt every campaign.

Automotive · Marketing Automation

Cars24: 32% Conversion Lift from Automated Journeys

Used-car purchases stall at predictable moments — checkout abandoned, financing approved but never used — and Cars24 had no automated way to restart them.

BFSI · AEM, AI Audit Accelerators

Canara HSBC Life: AI-Powered AEM Audit in 48 Hours

Canara HSBC Life suspected serious technical debt in its AEM estate but had no visibility — and the manual audits quoted at 4–6 weeks would have stalled the planned revamp before it started.

Home Appliances · Adobe Target, Adobe Analytics

Butterfly: 6x Engagement on Sign-In from One Experience Test

Butterfly wanted logged-in customers — but on mobile, the sign-in entry points were buried where thumbs never went.

BFSI · Server-Side Tracking, BigQuery

Axis Max Life: 10% Lower Acquisition Cost via Server-Side Tracking

Privacy changes and browser restrictions were starving Axis Max Life’s ad platforms of conversion signal — pushing acquisition costs up while reach shrank.

Manufacturing · AEM Cloud, AEM Edge Delivery Services

Asian Paints: AI-Accelerated AEM Delivery, 40% Faster

Asian Paints’ go-live deadline made a traditional 8–10 month AEM build unworkable. The mandate: enterprise-grade quality at startup speed.

Telecom · Marketing Automation

Airtel: Cutting First-Day Uninstalls with Behavioral Retention

Airtel was paying to acquire app users who uninstalled on day one — acquisition spend leaking straight through a retention hole.

Telecom · Adobe Analytics, Adobe Target, Adobe Audience Manager

Airtel: 100% Growth in Online Conversions, 9x Less Fraud

With millions of daily digital touchpoints, Airtel lacked the funnel visibility to grow online acquisition — and payment-flow fraud was compounding the cost of every blind spot.

BFSI · Marketing Automation

Aditya Birla Health: 170+ Journeys Driving 18% More Conversions

A wellness-led insurer needs customers who engage with their health, not just their premiums — and that takes lifecycle communication most insurers never build.