BFSI · Marketing Automation
Aditya Birla Health: 170+ Journeys Driving 18% More Conversions
A wellness-led insurer needs customers who engage with their health, not just their premiums — and that takes lifecycle communication most insurers never build.
170+
personalized customer journeys implemented
18%
increase in conversions on key KPIs
>11%
uplift in email open rates
01
The Challenge
Aditya Birla Health's model rewards healthy behavior, which only works if customers actually use the app: complete health assessments, log active days, engage with wellness programs. Driving that required lifecycle depth — onboarding, education, cross-sell — far beyond policy-renewal reminders.
02
The Solution
Strategic discovery identified the behaviors that matter — installs, health assessments, active days — and 170+ personalized journeys were deployed against them: Know Your Policy onboarding, embedded wellness, health management, cross-sell and educational campaigns. Behavioral segmentation and dynamic personalization (profiles, voucher codes, triggers) kept every message individually relevant.
03
The Results
Conversions on the key KPIs rose 18%, email open rates lifted more than 11%, and the 170+ journey portfolio now runs the customer relationship continuously — wellness engagement as infrastructure, not campaigns.
- Marketing Automation
- Behavioral Segmentation
- Dynamic Personalization
More client work
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