BFSI · Adobe Campaign
Tata AIA: 4x Lead Growth with Adobe Campaign
Tata AIA needed omnichannel customer communication at insurance scale — coordinated across email, SMS, WhatsApp, web push and the call center, not fired channel by channel.
4x
increase in leads quarter-on-quarter
200+
campaigns executed monthly
100+
automated journeys live
01
The Challenge
Life-insurance journeys are long and multi-touch, but the insurer's channels operated independently: no shared orchestration, no real-time sync with the lead and policy systems, and campaign volume constrained by manual execution.
02
The Solution
We deployed Adobe Campaign as the orchestration layer across email, SMS, WhatsApp, web push and call-center channels, unified the data foundation with real-time sync between the lead management system, CRM and the field-sales platform, and automated the communication portfolio — 100+ customer journeys running continuously, supporting 200+ campaigns every month.
03
The Results
Lead volume grew 4x quarter-on-quarter as personalization and continuous optimization compounded. The marketing team now operates at a scale — 200+ monthly campaigns — that manual execution could never have reached.
- Adobe Campaign
- Real-Time CRM Sync
- Omnichannel Orchestration
More client work
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