BFSI · Adobe Analytics, Adobe Target

Reliance Mutual Fund: 95%+ Data Accuracy and a 100x Testing Culture

Mid-rebuild of its digital platform, Reliance Mutual Fund couldn’t trust its own funnel data — the AJAX-heavy site defeated conventional tracking, and there was no optimization roadmap to guide the new build.

Get results like these All case studies

95%+

data accuracy across digital properties

100x

growth in personalization & testing activity

adoption of data-driven practices

The Challenge

Single-page, AJAX-driven experiences don't emit the tidy page loads traditional analytics expects, so critical investor funnels were effectively invisible. With a full platform rebuild underway, the risk was baking the same blind spots into the new site — and the organization had no personalization practice to inform what the rebuild should prioritize.

The Solution

We started with governance: one unified framework for how data would be captured, named and stored across every digital asset. Tracking was re-engineered for the AJAX architecture so funnels reflected what investors actually did, not just full page loads, with third-party sources integrated into the same view.

Then we built the practice, not just the plumbing — workshops with product, marketing and leadership, structured ideation sessions that produced a real optimization roadmap, and a data layer refined continuously as the new platform took shape.

The Results

Data accuracy passed 95% across all digital properties — numbers teams stopped second-guessing. Personalization and testing activity grew 100x from its near-zero baseline, and data-driven ways of working roughly doubled across the organization. The rebuild launched with measurement and optimization designed in, not bolted on.

Adobe Analytics
Adobe Target
Data Layer Engineering
SPA Tracking

More client work

Related case studies

BFSI · Adobe Campaign

Tata AIA: 4x Lead Growth with Adobe Campaign

Tata AIA needed omnichannel customer communication at insurance scale — coordinated across email, SMS, WhatsApp, web push and the call center, not fired channel by channel.

BFSI · Analytics Engineering, BigQuery

Max Life Insurance: 97% Analytics-to-CRM Data Accuracy with BigQuery

Max Life’s digital analytics and its CRM disagreed about the same customers — and reporting quotas made investigating the gap nearly impossible. Nobody could say which numbers to trust.

Professional Services · AEM, AEM Edge Delivery Services

ZS Associates: From Sitecore to AEM to Edge Delivery

ZS Associates’ corporate website had to replatform twice without ever missing a beat: first off Sitecore onto AEM, then onto AEM Edge Delivery as the performance bar moved again.

Want results like these?

Tell us where you are and what you're trying to achieve. A certified consultant from DWAO will come back with a practical next step — not a sales pitch.

Adobe Gold Partner with certified specialists
Response within one business day
Delivery teams across five countries

Schedule a demo Book a free consultation