BFSI · AEM Edge Delivery Services
Godrej Capital: NBFC Website Built on AEM Edge Delivery
Godrej Capital needed a conversion-led lending site that stayed fast while carrying EMI calculators, eligibility tools and dense campaign tagging — the exact features that usually make lending sites slow.
90–100
mobile Lighthouse with full interactivity
<1s
LCP at the edge
8+
loan products & calculators live
01
The Challenge
Lending websites face a contradiction: the interactive tools that convert — EMI calculators, eligibility checks, lead forms — are precisely what bloats pages and kills performance. Godrej Capital wanted both sides of the trade: rich interactivity across home loans, business loans and loan-against-property, with the page speed and authoring agility of a modern stack.
02
The Solution
We built the site on AEM Edge Delivery Services with the interactive elements engineered as reusable blocks — EMI and eligibility calculators included — so richness didn't come at the cost of edge performance. Granular analytics and tag-management event tracking was wired through every journey, and WhatsApp apply plus lead-form integrations connected high-intent moments straight into the lending funnel. Authoring stayed document-based and self-serve throughout.
03
The Results
The launched site holds mobile Lighthouse scores of 90–100 and sub-second largest contentful paint despite the calculator-heavy experience — proof the interactivity/performance trade-off is an engineering choice, not a law. Eight-plus loan products and tools went live on the block library, each new one now assembling from existing parts.
- AEM Edge Delivery Services
- Interactive Calculator Blocks
- GTM
- Analytics Event Tagging
More client work
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