BFSI · Adobe Experience Cloud
HDFC Bank: 2x Conversions from Unified Data Activation
HDFC Bank’s customer data sat in silos and campaign go-lives took weeks — personalization at banking scale needed both problems solved at once.
95%
reduction in campaign time-to-go-live
2x
conversion rate from personalized offers
500+
targeted campaign activities delivered
300+
data files processed daily by automation
01
The Challenge
The bank had the data and the Adobe licenses; what it lacked was flow. Siloed sources meant every campaign started with a data project, and go-live timelines stretched so long that offers aged before they shipped.
02
The Solution
We integrated the Adobe marketing stack across all digital properties and centralized the silos into one unified system. An automation pipeline now processes 300+ data files daily, giving product and marketing teams same-day access to fresh signals — and first-party data was activated across both pull and push channels for precise, personalized targeting.
03
The Results
Time to go live dropped 95% — campaigns that took weeks now ship in days. Personalized offer targeting doubled conversion rates across 500+ campaign activities, turning the data estate from a bottleneck into the bank's competitive edge.
- Adobe Experience Cloud
- Data Pipeline Automation
- First-Party Data Activation
More client work
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