BFSI · AEM Edge Delivery Services, Adobe Analytics

ICICI Home Finance: Corporate Website Live on AEM Edge Delivery

A legacy platform with slow mobile loads and developer-dependent publishing was throttling ICICI Home Finance’s campaign velocity and SEO on its highest-intent journeys.

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90–100

mobile Lighthouse score at launch

<1s

largest contentful paint on mobile

Same day

content publishing, no dev cycle

The Challenge

Home-loan and deposit journeys are won on speed twice over: page speed for the visitor, and publishing speed for the marketing team. ICICI Home Finance had neither. Mobile pages rendered slowly on the legacy stack, hurting both conversion and search rankings, and every content change queued behind a developer release cycle — a campaign calendar held hostage by deployment windows.

The Solution

We re-platformed the front end onto AEM Edge Delivery Services. A reusable block and template library now covers the site's page patterns, so new pages assemble from proven parts instead of custom builds. Authoring became document-based and self-serve — marketers publish directly, no developer in the loop. Analytics and conversion tagging were rebuilt across the home-loan, deposit and affordable-housing journeys so the faster site also measures properly.

The Results

The site launched with mobile Lighthouse scores in the 90–100 range and sub-second hero rendering (LCP under one second) — edge-delivered performance from day one, not after a tuning phase. Publishing moved from release-cycle cadence to same-day: authors ship content the day they write it.

AEM Edge Delivery Services
Document-Based Authoring
Adobe Analytics
Edge CDN

More client work

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