BFSI · Adobe Campaign, Adobe Analytics, Adobe Target

ICICI Securities: 10x Conversions from Automated Cross-Sell

ICICI Securities held a broad product shelf — broking, wealth, distribution — but cross-sell ran on manual campaigns that couldn’t match customers to the right next product.

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10x

increase in conversions

100+

monthly campaigns managed

product-specific cross-sell journeys

The Challenge

Cross-selling investment products is a relevance problem: the same message that converts a trader annoys a first-time investor. Without automated journeys or integrated measurement, campaigns ran broad, learned slowly, and left portfolio-deepening revenue unclaimed.

The Solution

We implemented Adobe Campaign integrated with Adobe Analytics and Adobe Target for closed-loop, cross-channel execution: 7+ product-specific journeys focused on cross-sell and portfolio engagement, automated across email, SMS, push and WhatsApp; data-driven segmentation with systematic A/B testing sharpening relevance; and centralized reporting in Adobe Experience Cloud steering the optimization.

The Results

Conversions grew 10x as automation replaced batch campaigns, with 100+ campaigns now managed monthly across the integrated stack — cross-sell running as a system, not a series of pushes.

Adobe Campaign
Adobe Analytics
Adobe Target
Adobe Experience Cloud

More client work

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