BFSI · Adobe Campaign
Kotak Bank: 900+ Campaigns Migrated onto Adobe Campaign
Kotak Bank was moving its entire campaign operation off a legacy campaign platform — 900+ live campaigns had to land on Adobe Campaign without customer communication missing a day.
900+
campaigns migrated from the legacy platform
100+
automated journeys implemented
80+
data marts built in Adobe Campaign
01
The Challenge
A bank's campaign platform touches every customer relationship, so replatforming is open-heart surgery: hundreds of live campaigns, deep data dependencies — over 1,000 database tables across 80+ schemas — and five communication channels that could not go dark during the transition.
02
The Solution
We ran the implementation and migration end to end: Adobe Campaign stood up and integrated with email, SMS, WhatsApp, RCS and CRM systems for seamless omnichannel delivery; a data-mart architecture built to manage the 1,000+ tables across 80+ schemas; 900+ campaigns migrated from the legacy platform in structured waves; and internal teams trained with platform monitoring established, so the bank owns the operation confidently.
03
The Results
The full campaign estate now runs on Adobe Campaign — 900+ campaigns migrated, 100+ automated journeys live, and 80+ data marts serving the new platform. Kotak's teams operate it themselves, with monitoring and governance built in from day one.
- Adobe Campaign
- Data Mart Architecture
- Omnichannel Integration (Email
- SMS
- RCS)
- CRM Integration
More client work
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