Professional Services · AEM, AEM Edge Delivery Services

ZS Associates: From Sitecore to AEM to Edge Delivery

ZS Associates’ corporate website had to replatform twice without ever missing a beat: first off Sitecore onto AEM, then onto AEM Edge Delivery as the performance bar moved again.

Get results like these All case studies

successive replatforms delivered (Sitecore → AEM → EDS)

19%

reduction in bounce rate post-rebuild

+29%

increase in user engagement

The Challenge

A global consultancy's website is its storefront, credential and recruiting engine at once — downtime or SEO loss during a migration is a direct business cost. The first move, Sitecore to AEM, meant rebuilding the content model and component library on a new platform while preserving rankings built over years. Before long the bar moved again: Core Web Vitals and publishing agility pointed to Edge Delivery, requiring a second replatform on top of the first — this time without the luxury of a "new platform" excuse for any regression.

The Solution

We ran both migrations as structured, SEO-safe replatforms. The Sitecore-to-AEM phase rebuilt content into a structured model with a governed component library, automated the content migration with manual review of priority pages, and enforced a complete URL-mapping and redirect strategy validated before cutover. The AEM-to-Edge-Delivery phase converted templates into the block model, moved authoring to a document-based workflow, and shipped through a phased, section-by-section rollout so performance gains landed incrementally rather than as one high-risk cutover.

The Results

Two platform generations delivered on one website with search equity and content operations intact throughout. Each phase left the site faster and the authoring workflow simpler than the one before — from developer-dependent Sitecore publishing to structured AEM authoring to self-serve document-based publishing on Edge Delivery, with each migration reusing the governance and content discipline established by the last.

AEM
AEM Edge Delivery Services
Content Migration Tooling
Redirect Strategy
Document-Based Authoring

More client work

Related case studies

Home Appliances · Adobe Target, Adobe Analytics

Whirlpool: 463% Conversion Lift by Targeting High-Intent Shoppers

Whirlpool had invested in Adobe Experience Cloud but adoption was shallow — the platform was collecting data, not changing outcomes. The brand needed a working optimization practice, fast.

Manufacturing · Adobe Experience Manager, Adobe Analytics

UltraTech Cement: 50% Faster Publishing on a Modernized AEM

UltraTech’s AEM platform had aged into a bottleneck — slow pages, slow publishing, and a digital experience trailing the brand’s market position.

Ecommerce · Adobe Target, Adobe Analytics

Titan: 32% More Orders by Ranking Products on Merit

Titan’s product landing pages ordered items more or less arbitrarily — which meant the products shoppers actually wanted were often buried below ones they didn’t.

Want results like these?

Tell us where you are and what you're trying to achieve. A certified consultant from DWAO will come back with a practical next step — not a sales pitch.

Adobe Gold Partner with certified specialists
Response within one business day
Delivery teams across five countries

Schedule a demo Book a free consultation