Home Appliances · Adobe Target, Adobe Analytics

Butterfly: 6x Engagement on Sign-In from One Experience Test

Butterfly wanted logged-in customers — but on mobile, the sign-in entry points were buried where thumbs never went.

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increase in sign-in / sign-up CTA engagement

10%

growth in successful sign-ins

69K+

authentication actions captured

The Challenge

Authenticated users are worth multiples of anonymous ones, yet Butterfly's mobile sign-in and sign-up calls to action sat below the fold, invisible at the moment of intent. The authentication funnel was starving at its first step.

The Solution

An Adobe Target experience-targeting activity repositioned the Sign In / Sign Up CTAs to the top bar across mobile pages — visible, reachable, persistent. Adobe Analytics instrumented the full funnel: CTA clicks, OTP requests and completed sign-ins, so impact was measured on outcomes rather than clicks alone.

The Results

Engagement with the authentication CTAs rose 6x and successful sign-ins grew 10%, with 69,000+ authentication actions captured and measured through the optimized flow.

Adobe Target
Adobe Analytics
Experience Targeting

More client work

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UltraTech’s AEM platform had aged into a bottleneck — slow pages, slow publishing, and a digital experience trailing the brand’s market position.

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