Manufacturing · Adobe Experience Manager, Adobe Analytics

UltraTech Cement: 50% Faster Publishing on a Modernized AEM

UltraTech’s AEM platform had aged into a bottleneck — slow pages, slow publishing, and a digital experience trailing the brand’s market position.

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~50%

faster campaign & content publishing

35–40%

improvement in page load time

unified authoring experience across sites

The Challenge

The cement leader's digital estate ran on an AEM implementation that hadn't kept pace: page loads dragged, campaign publishing crawled through outdated workflows, and authors fought the platform instead of using it.

The Solution

We revamped the AEM 6.5 managed-services platform end to end — new UX and template architecture, infrastructure tuned for uptime, scalability and speed, an SEO-first information architecture, and streamlined content workflows giving authors a unified experience across sites. Adobe Analytics measurement was aligned to the new structure throughout.

The Results

Page load times improved 35–40% and campaign publishing velocity rose roughly 50%. Brand experience is now consistent across every digital touchpoint, on infrastructure sized for what the business actually runs.

AEM 6.5 Managed Services
Adobe Analytics
SEO Architecture
Workflow Optimization

More client work

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