Home Appliances · Adobe Target, Adobe Analytics
Whirlpool: 463% Conversion Lift by Targeting High-Intent Shoppers
Whirlpool had invested in Adobe Experience Cloud but adoption was shallow — the platform was collecting data, not changing outcomes. The brand needed a working optimization practice, fast.
463%
conversion uplift from high-intent targeting
₹21L
revenue attributed to optimized use cases
9
personalization use cases shipped
2 mo
from kickoff to production-ready platform
01
The Challenge
An appliance purchase is researched for weeks and completed in minutes — and Whirlpool's digital experience treated every visitor the same regardless of where they were in that arc. The Adobe licenses were in place, but there was no data layer discipline, no experimentation cadence, and no way to tell a comparison-shopper from a buyer ready to commit.
The brief was blunt: make the platform earn its keep by converting the visitors who were already close to purchasing.
02
The Solution
We rebuilt the foundations first — admin configuration, a properly specified data layer, and site integration — and had the environment production-ready inside two months.
From there the work centered on intent. Behavioral research separated high-intent signals (spec comparisons, dealer lookups, repeat product views) from casual browsing, and Adobe Target campaigns were built specifically around those moments: nine use cases in all, five aimed at smoothing the purchase journey and four at deepening engagement. Live dashboards kept every experiment's performance visible to the team, so wins were scaled and losers killed quickly.
03
The Results
The high-intent focus paid for the program many times over. Experiences shown to purchase-ready visitors converted at a rate 463% above baseline, and the optimized use cases generated ₹21 lakh in directly attributed revenue. Just as importantly, Whirlpool's team came out of the engagement running its own experimentation cadence on dashboards it owns.
- Adobe Target
- Adobe Analytics
- Adobe Experience Cloud
More client work
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