Automotive · Marketing Automation

Cars24: 32% Conversion Lift from Automated Journeys

Used-car purchases stall at predictable moments — checkout abandoned, financing approved but never used — and Cars24 had no automated way to restart them.

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32%

conversion lift after new journeys

23%

lift from behavioral campaigns

25+

automated journeys implemented

The Challenge

A car transaction has more decision points than any e-commerce checkout: inspection, financing, paperwork, payment. Each is a stall point, and Cars24's setup lacked the journeys to recover stalled buyers or the segmentation to re-engage them relevantly — including users who uninstalled mid-journey.

The Solution

Following a full platform audit, we implemented 25+ automated journeys targeting the funnel's real stall points — checkout incomplete, finance-approved-not-booked, uninstall recovery — and layered A/B-tested content with segmentation-based behavioral campaigns to sharpen engagement and reactivation.

The Results

Conversions lifted 32% as automation recovered stalled transactions, with behavioral campaigns adding 23% — buyers who paused now get restarted instead of lost.

Marketing Automation
Journey Orchestration
A/B Testing

More client work

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