MarTech · AI Search Optimization (AEO)

DWAO: Ranking Our Own Brand in AI Search — 50+ Overview Appearances

We tell clients AI-search visibility is an engineerable channel. This is the case study where we proved it on ourselves.

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50+

appearances in AI overview results

Top 3

rankings on high-intent target queries

The Challenge

DWAO had deep domain expertise but inconsistent presence in AI-generated answers: our content wasn't structured for machine reading, lacked the schema signals answer engines use to select sources, and wasn't organized into the topical clusters that establish authority. The test: apply our own AEO methodology to our own site, in one of the most competitive content spaces there is — marketing technology itself.

The Solution

We ran the full playbook. Pages were audited against the queries that trigger AI overviews to find where we deserved to appear but didn't. Reusable content templates were built around direct answers and actionable frameworks — the shapes answer engines quote. FAQ, HowTo and CaseStudy structured data was implemented and validated, content was reorganized into topical hubs with deliberate internal linking, and snippet selection patterns were monitored to keep refining what worked.

The Results

DWAO content now appears in 50+ AI overview results, holding top-3 rankings with strong visibility scores for high-intent queries across AI SEO, MarTech and digital analytics. The methodology we sell is the one that ranks us — which is exactly the point.

Answer Engine Optimization
Schema Markup (FAQ
HowTo
CaseStudy)
Topical Hubs
Internal Linking

More client work

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