Ecommerce · Adobe Campaign

Ferns N Petals: 38% Conversion Lift from Lifecycle Automation

A gifting brand lives on occasions — and Ferns N Petals was reaching customers on a campaign calendar instead of their moments.

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38%

conversion increase from lifecycle campaigns

23%

increase in new-customer reach

30+

automated journeys implemented

The Challenge

Gifting purchases follow personal calendars: anniversaries, birthdays, festivals. Generic batch-and-blast messaging missed those moments, under-serving new customers and leaving repeat-purchase potential on the table.

The Solution

We implemented Adobe Campaign for behavior-driven lifecycle marketing: RFM-based segmentation to distinguish loyal gift-givers from one-time buyers, 30+ automated journeys triggered by behavior and occasion patterns, and cross-channel delivery personalized to each recipient — a scalable lifecycle framework built for long-term growth rather than one season.

The Results

Lifecycle campaigns lifted conversions 38%, and reach into new customers grew 23% as automation extended coverage far beyond what manual campaigns had touched.

Adobe Campaign
RFM Segmentation
Cross-Channel Automation

More client work

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