Ecommerce · Adobe Analytics, Adobe Target
Mohey: Testing Delivery Confidence into the Buyer Journey
Bridal-wear purchases are deadline purchases — and Mohey’s product pages made shoppers do the delivery math themselves.
+7%
increase in add-to-cart on product pages
+3%
uplift in overall conversion rate
01
The Challenge
A lehenga ordered for a wedding either arrives in time or is worthless. Mohey's product pages offered only a generic "check delivery" box — friction at exactly the moment a bride-to-be needed certainty, suppressing add-to-cart on the highest-intent pages.
02
The Solution
We replaced the check-delivery box with an estimated delivery date shown directly on the product page, and A/B-tested it against the original with Adobe Target — measuring cart additions, orders and visits to read the full impact, not just clicks.
03
The Results
Add-to-cart rates rose 7% and overall conversion lifted 3% — evidence that in occasion-driven retail, delivery confidence is merchandising.
- Adobe Target
- Adobe Analytics
- A/B Testing
More client work
Related case studies
Ecommerce · Adobe Target, Adobe Analytics
Titan: 32% More Orders by Ranking Products on Merit
Titan’s product landing pages ordered items more or less arbitrarily — which meant the products shoppers actually wanted were often buried below ones they didn’t.
Ecommerce · Conversion Rate Optimization
Tata CLiQ Fashion: 4.5x Product Views Through Real-Time CRO
Tata CLiQ Fashion’s pages carried the traffic of a major fashion destination but converted like a catalog — the experience wasn’t responding to what shoppers did.
Ecommerce · Adobe Target
Manyavar: 6% More Orders from One Checkout Change
Mobile shoppers were abandoning Manyavar’s checkout at the final step — the moment of maximum doubt — without ever seeing the reassurances that would have kept them going.
Want results like these?
Tell us where you are and what you're trying to achieve. A certified consultant from DWAO will come back with a practical next step — not a sales pitch.
- Adobe Gold Partner with certified specialists
- Response within one business day
- Delivery teams across five countries
Thank you — we've got it.
An Adobe-certified consultant will reply within one business day.