Ecommerce · Conversion Rate Optimization
Tata CLiQ Fashion: 4.5x Product Views Through Real-Time CRO
Tata CLiQ Fashion’s pages carried the traffic of a major fashion destination but converted like a catalog — the experience wasn’t responding to what shoppers did.
4.5x
increase in product views
2.8x
CTR improvement from real-time targeting
80+
personalized content variations deployed
01
The Challenge
Fashion e-commerce is merchandising theater: what a shopper sees next must follow from what they just looked at. Static banners, generic carousels and untested page layouts left engagement on the table across product, listing and cart pages — and inconsistent campaign tagging obscured which experiences actually worked.
02
The Solution
We ran a systematic experimentation program across the shopping journey: A/B tests optimizing UI on product, listing and cart pages; 80+ personalized content variations — banners, carousels, recommendations — driven by behavioral data in real time; and rebuilt campaign tagging so performance could be read cleanly across channels.
03
The Results
Real-time targeting improved click-through 2.8x, and product views rose 4.5x as the experience began responding to shopper behavior — proof that in fashion, relevance is the best merchandiser.
- Conversion Rate Optimization
- A/B Testing
- Behavioral Personalization
- Campaign Tagging
More client work
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