Automotive · Analytics, Offline Attribution

Ford India: Connecting Digital Campaigns to Showroom Visits

Ford India could see clicks but not consequences — no way to tell which digital campaigns actually produced test drives and showroom visits.

Get results like these All case studies

360°

view joining digital campaigns to showroom outcomes

ROI

measured on offline conversions, not clicks

The Challenge

Car marketing has an attribution wall: the conversion happens in a showroom, days after the ad. Ford's digital reporting stopped at the click, so budget decisions leaned on assumptions about which campaigns drove real-world action.

The Solution

We integrated CRM offline data — test drives, showroom visits — into the analytics platform for one unified view of the funnel. With online touchpoints and offline outcomes in the same dataset, campaign performance could finally be read end to end, and we delivered the analysis that separated the channels producing showroom traffic from those producing only sessions.

The Results

Ford's team now sees which campaigns and channels drive test drives, not just visits. Marketing spend shifted toward the demonstrated drivers of offline engagement, with ROI measured on the metric that sells cars.

Analytics Platform
CRM Integration
Offline Conversion Tracking

More client work

Related case studies

Professional Services · AEM, AEM Edge Delivery Services

ZS Associates: From Sitecore to AEM to Edge Delivery

ZS Associates’ corporate website had to replatform twice without ever missing a beat: first off Sitecore onto AEM, then onto AEM Edge Delivery as the performance bar moved again.

Home Appliances · Adobe Target, Adobe Analytics

Whirlpool: 463% Conversion Lift by Targeting High-Intent Shoppers

Whirlpool had invested in Adobe Experience Cloud but adoption was shallow — the platform was collecting data, not changing outcomes. The brand needed a working optimization practice, fast.

Manufacturing · Adobe Experience Manager, Adobe Analytics

UltraTech Cement: 50% Faster Publishing on a Modernized AEM

UltraTech’s AEM platform had aged into a bottleneck — slow pages, slow publishing, and a digital experience trailing the brand’s market position.

Want results like these?

Tell us where you are and what you're trying to achieve. A certified consultant from DWAO will come back with a practical next step — not a sales pitch.

Adobe Gold Partner with certified specialists
Response within one business day
Delivery teams across five countries

Schedule a demo Book a free consultation