Home Appliances · Adobe Analytics, Adobe Web SDK, Customer Journey Analytics

IFB: Future-Ready Analytics with Adobe Web SDK and CJA

IFB’s legacy analytics implementation was accumulating inconsistencies — the brand needed measurement it could trust and an architecture ready for cross-channel analysis.

Get results like these All case studies

18%

more homepage-to-category funnel transitions

2.6x

CTR improvement, category to product page

CJA

enabled for end-to-end journey analysis

The Challenge

Years of incremental tagging had left data accuracy and measurement consistency in doubt, and the legacy collection architecture offered no clean path to Customer Journey Analytics or the wider Adobe Experience Platform.

The Solution

We re-implemented Adobe Analytics on the Adobe Web SDK — one modern collection layer feeding the Edge Network. The data layer was redesigned around XDM schemas and Data Streams, and Customer Journey Analytics was enabled on top, giving IFB end-to-end journey visualization on a foundation built for the platform's future rather than its past.

The Results

Funnel measurement immediately sharpened: homepage-to-category transitions rose 18% as tracking gaps closed, and category-to-product click-through measured 2.6x better under the unified implementation. IFB now runs on a streamlined, future-ready Adobe stack.

Adobe Analytics
Adobe Web SDK
XDM Schemas
Data Streams
Edge Network
Customer Journey Analytics

More client work

Related case studies

Home Appliances · Adobe Target, Adobe Analytics

Whirlpool: 463% Conversion Lift by Targeting High-Intent Shoppers

Whirlpool had invested in Adobe Experience Cloud but adoption was shallow — the platform was collecting data, not changing outcomes. The brand needed a working optimization practice, fast.

Professional Services · AEM, AEM Edge Delivery Services

ZS Associates: From Sitecore to AEM to Edge Delivery

ZS Associates’ corporate website had to replatform twice without ever missing a beat: first off Sitecore onto AEM, then onto AEM Edge Delivery as the performance bar moved again.

Manufacturing · Adobe Experience Manager, Adobe Analytics

UltraTech Cement: 50% Faster Publishing on a Modernized AEM

UltraTech’s AEM platform had aged into a bottleneck — slow pages, slow publishing, and a digital experience trailing the brand’s market position.

Want results like these?

Tell us where you are and what you're trying to achieve. A certified consultant from DWAO will come back with a practical next step — not a sales pitch.

Adobe Gold Partner with certified specialists
Response within one business day
Delivery teams across five countries

Schedule a demo Book a free consultation