D2C · Marketing Automation

Kapiva: 24% Conversion Lift from Nine New Journeys

A wellness brand’s growth depends on repeat purchase — and Kapiva’s lifecycle had gaps exactly where retention is won.

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24%

conversion increase from new journeys

19%

conversion lift from behavioral campaigns

100+

campaigns executed

The Challenge

Ayurvedic nutrition is a replenishment business: the economics work when customers reorder. Kapiva's automation covered the basics but missed key lifecycle moments, and communications ran broad where behavioral segmentation should have carried them.

The Solution

We implemented nine new automated journeys across the missing lifecycle moments, built dynamic product-recommendation catalogs for personalized content, and launched behavioral campaigns with segmented communication — 100+ ad-hoc campaigns executed alongside the always-on journeys.

The Results

The new journeys lifted conversions 24%, behavioral campaigns added a further 19%, and repeat transactions strengthened as personalization made replenishment timely instead of generic.

Marketing Automation
Dynamic Product Catalogs
Behavioral Campaigns

More client work

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