D2C · Marketing Automation

Mamaearth: 24% Conversion Growth from Lifecycle Journeys

Mamaearth’s personal-care business runs on repeat purchase — but post-purchase, win-back and activation journeys simply didn’t exist.

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24%

conversion lift from behavioral campaigns

19%

conversion improvement from new journeys

100+

campaigns executed

The Challenge

An audit found the event tracking incomplete and the lifecycle map full of holes: customers who bought once heard nothing afterward, lapsed customers were never won back, and new users weren't activated toward a second category.

The Solution

We closed the tracking gaps, then implemented nine new customer journeys — post-purchase, win-back and activation flows — supported by behavioral campaigns using dynamic product recommendations and catalog-based personalization, with 100+ ad-hoc campaigns executed on the rebuilt foundation.

The Results

The new journeys improved conversion rates 19% and behavioral campaigns lifted engagement 24% — the repeat-purchase engine a D2C personal-care brand actually needs.

Marketing Automation
Dynamic Product Recommendations
Event Tracking

More client work

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