D2C · Adobe Analytics, Adobe Target
Tata Consumer: +89% Cart Additions from Behavioral Personalization
Tata Consumer’s D2C storefront showed every visitor the same shelf — ignoring what their behavior said they wanted to buy.
+89%
higher cart additions via personalization
+59%
engagement on top-selling products
+22.7%
order uplift from retargeted banners
01
The Challenge
The e-commerce experience treated a returning tea loyalist and a first-time browser identically. Best-sellers weren't showcased, social proof went unused, and returning visitors saw no recognition of their previous interest — flat merchandising in a business built on repeat purchase.
02
The Solution
Adobe Analytics behavioral data began driving Adobe Target experiences across the journey: the homepage re-merchandised around best-sellers and recently viewed products, top-rated product stats surfaced as trust signals, and returning users received personalized banners built from browsing behavior and retargeting logic — behavioral and product data combined to drive both first carts and repeat orders.
03
The Results
Cart additions rose 89% under behavior-driven personalization, engagement with top-selling products grew 59%, and orders from visitors seeing retargeted banners lifted 22.7% — merchandising that finally listens.
- Adobe Analytics
- Adobe Target
- Behavioral Retargeting
More client work
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