D2C · Adobe Real-Time CDP
Tata Consumer: +72% Ad CTR with Real-Time CDP Audiences
Tata Consumer’s paid media targeted broad demographics while its own first-party data sat unused — the audiences that convert were sitting in unconnected systems.
+72%
CTR uplift on programmatic campaigns
+91%
click-to-visit rate using CDP segments
01
The Challenge
An FMCG giant accumulates rich behavioral and purchase data, but without unification it can't reach the ad platforms where budgets are spent. Campaigns targeted lookalikes of guesses instead of segments built from actual customer behavior.
02
The Solution
Adobe Real-Time CDP unified and enriched customer data into dynamic, real-time segments, activated across programmatic display and the major paid-media platforms for full-funnel engagement. Customer profiles and behavior drove audience discovery, and targeting precision was tuned continuously against campaign results.
03
The Results
Programmatic click-through rose 72% on real-time audience targeting and click-to-visit rates improved 91% — the same media budget doing dramatically more, because it finally aimed at the brand's own data.
- Adobe Real-Time CDP
- Audience Segmentation
- Programmatic Activation
More client work
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