Retail · Analytics, Offline Attribution

Lenskart: Linking Half of All Store Purchases to Digital Journeys

Lenskart’s digital ads drove store purchases it couldn’t see — omnichannel revenue with online-only measurement.

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50%

of offline purchases linked to online journeys

E2E

visibility across online-to-store journeys

The Challenge

Eyewear is tried on in person: customers research frames online and buy in stores, which meant a large share of digitally influenced revenue was invisible to campaign reporting and budgets were optimized against half the picture.

The Solution

We connected CRM and point-of-sale data into the analytics platform, mapping offline purchase identifiers — transaction IDs, product details — to digital user events. Server-side data ingestion brought store transactions into unified reporting, and user-ID tracking aligned each offline purchase with the online journey that preceded it.

The Results

Half of all offline purchases are now linked to prior online interactions — digitally influenced revenue made visible. Campaign ROI reads against total commerce rather than web checkout alone, and budget allocation follows the full journey.

Analytics Platform
POS Integration
Server-Side Data Ingestion
User-ID Tracking

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