Real Estate · Marketing Automation, Adobe Audience Manager, Adobe Analytics

Lodha: 22% More Leads Converted to Opportunities

India’s largest real-estate developer was generating leads at scale but converting too few into sales opportunities — and campaign execution was too slow to follow up while interest was hot.

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22%

more leads converted to opportunities

email open rates (5% → 14%)

200+

automated lifecycle journeys live

reduction in licensing costs

The Challenge

Real-estate leads decay by the hour, and Lodha's follow-up machinery wasn't keeping pace: email deliverability was poor, campaign launches were slow, and there was no scoring to tell a serious buyer from a casual inquiry. Reporting lag meant the team was steering last month's campaigns with last quarter's data.

The Solution

We rebuilt the lifecycle engine end to end. Sender reputation was established across three sending subdomains to fix deliverability at the root. A lead-scoring model built on site behavior and interaction history separated hot prospects from window-shoppers. Audience segments began flowing between the automation platform and Adobe Audience Manager, powering remarketing off the same definitions — and 200+ automated journeys were built across five lifecycle stages, from first inquiry through site visit to booking.

The Results

Lead-to-opportunity conversion climbed 22%. Email open rates nearly tripled, from roughly 5% to 14%, and Android push deliverability rose 90%. New journeys added 17% more conversions, six-plus third-party data sources were folded into one view — and consolidation cut licensing costs in half while Adobe Analytics onboarding ran 5x faster than planned.

Marketing Automation
Adobe Audience Manager
Adobe Analytics
Lead Scoring

More client work

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