Gaming · Lifecycle Automation

Ludo Supreme: 90% Better Push Delivery, 17% More Conversions

A real-money gaming platform lives or dies on re-engagement — and Ludo Supreme’s push notifications were reaching barely a quarter of Android players.

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90%

increase in Android push deliverability

17%

conversion lift from new journeys

200+

lifecycle journeys now live

The Challenge

Push is the heartbeat of a gaming platform: it brings players back for the next match. At ~25% Android deliverability, three of every four re-engagement messages were disappearing before they were ever seen. Behind that headline problem sat deeper ones — an AJAX-based platform that defeated funnel tracking, and no lifecycle strategy to guide an upcoming redesign.

The Solution

A technical audit traced the deliverability failure through the messaging account and SDK configuration, and the delivery pipeline was rebuilt on solid footing. With messages actually arriving, we designed twelve new lifecycle journeys around player behavior — onboarding, first-game activation, streak and comeback mechanics — each instrumented and monitored so the journey portfolio kept improving after launch.

The Results

Android push deliverability rose 90%, restoring the platform's main re-engagement channel. The new journeys lifted conversions 17%, and the program has since scaled past 200 live customer journeys.

Lifecycle Automation
FCM
SDK Engineering
Behavioral Campaigns

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