Pharma · Adobe Marketo Engage

Lupin: 3x Contactable Base and 500+ Campaigns in 3 Months

Lupin needed structured B2B engagement with doctors and consultants across ten medical specialties — on channels physicians actually use.

Get results like these All case studies

growth in contactable base

500+

campaigns launched in 3 months

39%

email open rate achieved

The Challenge

Reaching healthcare professionals is a precision exercise: each specialty needs its own content, cadence and compliance posture, and a large share of the addressable audience wasn't reachable at all through the existing database.

The Solution

We implemented Adobe Marketo Engage with custom CRM and WhatsApp integrations for real-time physician interaction, built lead scoring and nurture flows tailored to ten medical specialties, and ran an aggressive enrichment and clean-up program on the contact base — launching 500+ campaigns within the first three months.

The Results

The contactable base tripled through enrichment and hygiene, email open rates reached 39%, and 500+ specialty-targeted campaigns shipped in a quarter — omnichannel HCP engagement running as a system.

Adobe Marketo Engage
Custom CRM Integration
WhatsApp Integration
Lead Scoring

More client work

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Delivery teams across five countries

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