Pharma · Adobe Marketo Engage

Piramal Pharma: 121% Click-Through Growth with Marketo Engage

Piramal’s B2B pharma marketing needed lifecycle discipline — scoring, nurture and attribution — on a database that first had to be cleaned into usefulness.

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121%

growth in click-throughs

29%

lead generation growth in 6 months

22%

open rate achieved

The Challenge

Pharma B2B campaigns answer to two masters: commercial performance and compliance. Piramal's lead management had neither the scoring to prioritize nor the attribution to learn, and database hygiene issues compounded both problems.

The Solution

We implemented Adobe Marketo Engage with lead scoring and lifecycle management, integrated CRM and social platforms, and ran managed services for continuous campaign optimization. Smart dashboards track performance; multi-touch attribution reads lead behavior across channels; and a systematic data clean-up restored compliance and database efficiency before scale-up.

The Results

Click-throughs grew 121% as targeting sharpened, open rates reached 22%, and lead generation rose 29% within six months — a lifecycle engine compounding quarter over quarter.

Adobe Marketo Engage
CRM & Social Integration
Multi-Touch Attribution
Managed Services

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