Ecommerce · Adobe Target
Manyavar: 6% More Orders from One Checkout Change
Mobile shoppers were abandoning Manyavar’s checkout at the final step — the moment of maximum doubt — without ever seeing the reassurances that would have kept them going.
13%
increase in checkout engagement
6%
growth in completed orders
14%
variant uplift over default
01
The Challenge
Checkout is where trust gets tested. Manyavar's mobile checkout had the right answers — easy returns, free shipping, secure payment — but they sat below the fold where a hesitating shopper never scrolled. On the small screen, the last step of the purchase felt like a leap of faith.
02
The Solution
The fix was surgical rather than sweeping: move the trust signals into the first viewport of the mobile checkout, so returns policy, shipping and payment security are visible exactly when second thoughts strike. Adobe Target ran the repositioned layout against the original as a controlled experiment — no redesign, no new copy, just the right message at the right pixel.
03
The Results
Checkout engagement rose 13% and completed orders grew 6%, with the variant outperforming the default by 14% overall. A reminder that conversion optimization is often about removing doubt, not adding features.
- Adobe Target
- Adobe Analytics
More client work
Related case studies
Ecommerce · Adobe Target, Adobe Analytics
Titan: 32% More Orders by Ranking Products on Merit
Titan’s product landing pages ordered items more or less arbitrarily — which meant the products shoppers actually wanted were often buried below ones they didn’t.
Ecommerce · Conversion Rate Optimization
Tata CLiQ Fashion: 4.5x Product Views Through Real-Time CRO
Tata CLiQ Fashion’s pages carried the traffic of a major fashion destination but converted like a catalog — the experience wasn’t responding to what shoppers did.
Ecommerce · Adobe Analytics, Adobe Target
Mohey: Testing Delivery Confidence into the Buyer Journey
Bridal-wear purchases are deadline purchases — and Mohey’s product pages made shoppers do the delivery math themselves.
Want results like these?
Tell us where you are and what you're trying to achieve. A certified consultant from DWAO will come back with a practical next step — not a sales pitch.
- Adobe Gold Partner with certified specialists
- Response within one business day
- Delivery teams across five countries
Thank you — we've got it.
An Adobe-certified consultant will reply within one business day.