Hospitality · Marketing Automation

OYO Vacation Homes: 32% More Bookings from Behavioral Campaigns

Vacation-rental bookings are researched in bursts and abandoned mid-flow — OYO’s lifecycle messaging wasn’t catching travelers at either moment.

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32%

conversion lift from behavioral campaigns

23%

conversion increase from new journeys

25+

automated journeys implemented

The Challenge

The vacation-homes funnel leaked at predictable points — searches abandoned, bookings started but not completed — and the existing marketing-automation setup lacked the journeys to recover them or the segmentation to re-engage by interest.

The Solution

We audited the automation platform end to end, then rebuilt the lifecycle: 25+ automated journeys including booking-incomplete and drop-off recovery flows, behavioral campaigns segmented by traveler interest and action, and systematic A/B testing with content recommendations tuning message performance.

The Results

New journeys lifted conversions 23%, behavioral campaigns drove a further 32% conversion improvement, and the booking funnel now recovers travelers automatically at its historically weakest points.

Marketing Automation
Behavioral Segmentation
A/B Testing

More client work

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