Airlines · Marketing Automation

SpiceJet: 32% Ancillary Conversion Lift via Personalization

Airline margins live in ancillaries — seats, meals, baggage — and SpiceJet’s communication wasn’t personalized enough to sell them.

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32%

uplift in add-on conversions

45%

open rate on ad-hoc campaigns

24%

open rate on reminder campaigns

The Challenge

Every booking opens a short window to sell add-ons, and every cancellation or schedule change is a service moment that can build or burn loyalty. SpiceJet's campaign infrastructure lacked the real-time data flow and behavioral personalization to work either opportunity properly.

The Solution

We provided end-to-end strategic guidance on data architecture and campaign planning for ancillary, loyalty and personalization use cases; built middleware APIs connecting SpiceJet's backend to the engagement platform for automated, real-time campaign triggers; and deployed template-driven behavioral personalization across bookings, cancellations and destination campaigns — running weekly execution, analytics and optimization as a managed cadence.

The Results

Ancillary add-on conversions lifted 32%, ad-hoc campaigns achieved 45% open rates and reminder campaigns 24% — revenue per passenger climbing on communication that reads the journey.

Marketing Automation
Middleware APIs
Behavioral Personalization

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