Luxury · Marketing Automation

Tanishq: 70% WhatsApp Read Rates on Personalized Journeys

Jewelry customers browse for months before a purchase — Tanishq needed engagement that honored that consideration arc instead of blasting through it.

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70%

WhatsApp read rate achieved

2.5x

CTA performance uplift

conversion increase from personalization

The Challenge

High-value jewelry demands high-context communication: affinity-based recommendations, precisely timed nudges, and re-engagement that feels like service rather than pressure. The existing setup lacked the segmentation and triggers to deliver any of it — and new in-app experiences like virtual try-on weren't instrumented at all.

The Solution

We designed a scalable engagement strategy segmented by category affinity and predictive purchase propensity: cart and browse abandonment triggers, seasonal flows timed to gifting moments, and real-time cart data personalizing push and WhatsApp messages. In-app events — camera search, virtual try-on, notify-me — were instrumented for tracking and testing, completing the behavioral picture.

The Results

WhatsApp campaigns achieved 70% read rates, advanced personalization lifted conversions 6%, and CTA performance improved 2.5x — engagement worthy of the price tag on the other end.

Marketing Automation
Predictive Segmentation
WhatsApp & Push Personalization

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